Al Culliton is a writer, historian, and bartender who runs Al’s Cocktail Club—a paid membership platform blending original recipes, video tutorials, and deep dives into cocktail history. We built a full brand identity and digital member hub that makes it easy for subscribers to join the club, access exclusive resources like the recipe archive, glossary, and back bar, and explore Al’s thoughtful, intersectional approach to drinking culture.
Brand Identity
UX & Web Design
Web Development
Print Design
Newsletter Design
UX & Web Design
Web Development
Print Design
Newsletter Design
The visual identity pulls from vintage liquor ads, mid-century modern design, and pre-Prohibition bar history to create a look that’s both smart and spirited. We paired bold typographic layouts with warm textures and archival nods—building a cohesive system that works across digital and print, from the member website to recipe cards and Mailchimp templates.
— Al Culliton, Founder