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Find your flavor.

You’ve built something meaningful. Now you’re at an inflection point: ready to clarify, evolve, or finally show up like the business you’ve become.

TART partners with founders and creatives to help them define their flavor—the distinct voice, style, and presence that sets them apart. Our process blends expression and strategy, transforming ambiguity into clarity.

We collaborate with clients across diverse sectors to shape brands that feel aligned, alive, and irresistible.

Core Offerings

⇢ Brand Strategy
⇢ Brand Identity
⇢ Creative Direction
⇢ Website Design & Development
⇢ Print & Digital Design
⇢ Packaging Design

We Work With

People building expressive, purpose-led brands—from cultural storytellers to hands-on makers—across:

⇢ Food, CPG & Culinary Arts
⇢ Independent Designers & Creative Spaces
⇢ Writing, Podcasts, Publishing & Media
⇢ Nonprofits & Social Impact
⇢ Beauty, Wellness & Lifestyle Brands
⇢ Coaching, Consulting & Education

Our clients are often at a turning point: launching something new, repositioning after growth, or rebranding to better reflect their depth. They’re thoughtful, intentional and ready to invest in the next chapter of their brand.

Values

Sour Power

We believe in the strength of the expressive, the zesty, the not-for-everyone. Our work leans into specificity and personality, so your brand can stand out with purpose.

Get Juicy

We get personal and go deep. Through conversation, research, and reflection, we uncover the quirks, convictions, and core truths that shape your brand and build from there.

Taste Test

We approach collaboration and creative the same way we’d begin a ten course tasting menu: with openness, curiosity and the spirit of sharing.

Go-To Packages

Branding & Identity

Your all-in-one identity toolkit, designed to help you launch (or re-launch) with clarity and confidence. We’ll co-create a distinctive visual system (logo, type, color, and more) that speaks to who you are and guidelines to help you and your team carry it forward.

Timeline: 4–6 weeks

Branding & Website

Everything in the Branding & Identity package, plus a custom website to match. Designed from scratch, fully responsive, and infused with your brand’s essence, we partner to create your digital homebase, built to grow with you.

Timeline: 8–12 weeks

A La Carte

⇢ Naming
⇢ Campaign Design
⇢ Illustration
⇢ Motion
⇢ Packaging Design
⇢ Email Newsletter Design
⇢ Podcast Identity Design
⇢ Social Brand Design
⇢ Print & Swag Design
⇢ Ongoing Brand Stewardship
⇢ Ongoing Web Maintenance

Something else in mind? Let’s talk

Approach

1 - Discovery

Explore Your Core

We start with a Brand Visioning Questionnaire and a 1:1 session to dig into your goals, quirks, and voice. This sets the tone—and the strategy—for everything that follows.

2 - Clarify
Define Your Flavor

This is where we play. We explore creative directions and refine toward a final identity that feels like you—amped up and crystal clear.

3 - Refine

Set the Table

Your identity comes together in full. We finalize your logo, color and type systems, and website, assembling a flexible toolkit that’s ready for use across every touchpoint.

4 - Launch
Ready to Serve

We hand off final assets with care and walk you through how to use them. From brand books to websites, you’ll leave ready to show up fully in your work and share it with the world.

Studio Model

TART is intentionally small and built to flex. We collaborate with a constellation of trusted creatives (developers, illustrators, writers, etc.) brought in to suit the shape and flavor of each project.

Leadership

Founder and Principal, isabella giancarlo (they/them), is a creative director, strategist, and designer with over a decade of experience helping brands show up with clarity, personality, and purpose.

Before founding TART in 2016, they worked with global brands including Hilton and Hoegaarden Beer. Since launching the studio, they’ve partnered with clients such as Apple and Facebook, along with early-stage start-ups, artist-run spaces, nonprofits, and mission-driven founders.

isabella is a fifth-generation entrepreneur. As the co-founder of We Are Fluide, a gender-expansive beauty brand celebrated for its bold and inclusive approach, they understand the nuance (and delight!) of building something from the inside out.

LinkedIn ilovecreatives doingcoolstuff

Select Press

Forbes
Glamour UK
Vogue
Fast Co
Teen Vogue
Dazed Beauty
Refinery29
Paper
Brown Alumni Mag
USA Today
Sandy Skees’s Purposeful Brands

Speaking

Brown University
American Institute of Graphic Arts
Urban Outfitters
Shopify
The Decoded Fashion Conference

Get in Touch

Ready to shape your next chapter? We’d love to hear what you’re building.

Schedule a Discovery Call Project Inquiry Form E-mail Us

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With Love from Rome
& New York City
_©TART 2025

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