Tooth & Nail


Tooth & Nail is a Milwalkee-based ceramics studio built by and for artists: messy, curious, and proudly offbeat. Since launch, the new brand and website have helped reach new audiences, streamline class sign-ups, and shift perceptions—making the studio feel as welcoming and vibrant online as it is in person: creative, scrappy, and full of heart.


Brand Identity
UX & Web Design
Web Development
Merch Design
Campaign Design
Social Design










The creative direction leaned into expressive imperfection, drawing from zine culture, scanner-bed collages, punk buttons, and Letraset typography. We wanted it to feel tactile and a little chaotic. The logo is set in Arial—a nod to accessibility and DIY spirit—and the mix-and-match type system and distressed textures speak to flexibility and experimentation.

We expanded the visual language into a flexible brand identity that can shapeshift with the space: layered, handmade, and rooted in community energy. Designed to adapt as new artists rotate in, new workshops pop up, and the vision evolves.

↑ A few of our archival reference
























“The work [with TART] furthered Tooth & Nail's mission. We are now able to reach new audiences with a clearer, more beautiful articulation of what we offer and who we are...I felt fully supported throughout the process—and the result feels exactly like us.”

— Janelle Gramling, Founder


See Credits Close
Photography by Kat Schleicher


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