About   Work



Vital CxNs

Vital CxNs is a non-profit redesigning systems of care by centering community-led solutions in Boston. Together, we built website that could meet the depth and ambition of their work: highlighting their Systems Change Model, lifting up initiatives and pathways for engagement, and establishing Vital CxNs as a bold, credible leader in the health equity space.
Brand Identity Refresh
UX & Web Design
Web Development






Alongside the website, we expanded Vital CxNs’ visual identity with a more flexible color palette, a set of bespoke illustrations and patterns, and a typography system that balances accessibility with boldness. The updated system moves fluidly between institutional audiences and grassroots communities without losing clarity or warmth.

The result is a brand and website that match the scope of their vision. Their new website makes it easy for partners, funders, and community members to understand what they do, why it matters, and how to get involved — from exploring initiatives to donating or joining as collaborators. The updated identity system conveys professionalism and scale for institutional audiences while remaining warm and approachable for grassroots communities. With a flexible palette, accessible yet bold typography, and bespoke illustrations, Vital CxNs now has the tools to grow their presence with confidence, clarity, and alignment to their values.











“The resulting brand has been transformative, elevating our website and communications to reflect the impact and spirit of our work.

Isabella was a true partner in the process and their clear communication and collaborative approach made the entire process seamless and enjoyable.”

— Mariana Cohen, Co-founder

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