Erin Jeanne McDowell is a bestselling author, joyful teacher, and beloved voice in the baking world. Her brand identity and website bring clarity to her growing world—showcasing her books, recipes, favorite tools, and merch in one inviting hub. It’s a confident, colorful home base built to support her next chapter and welcome bakers at every level.
Brand Strategy
Brand Identity
UX & Web Design
Web Development
Newsletter Design
Packaging
Youtube Identity
Print Design
Animation Direction
Brand Identity
UX & Web Design
Web Development
Newsletter Design
Packaging
Youtube Identity
Print Design
Animation Direction
For her YouTube series Happy Baking, we crafted a visual identity that’s as joyful and inviting as Erin herself. With bold colors, playful type, and a wink of retro charm, the brand captures the warmth, clarity, and cheer that define the show—turning each episode into a treat for both eyes and oven.
— Erin Jeanne McDowell