Tart is a branding & creative studio based in New York City specializing in the expressive, unexpected & downright fun.

Branding & Identity
Brand Strategy
Creative Direction
Website Design & Development 
Art & Campaign Direction
Print & Digital

Tart exceeded our expectations in every way—I felt as though they were seeing what I was sometimes unable to articulate. Endlessly creative, yet equally sensible in their approach, Isabella’s work on our brand truly moved me on many occasions. 

Nina Endrst

Founder, The SoulUnity & How to Be Human Podcast


Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! They asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, their creativity and knowledge made the process incredibly easy, satisfying, and fun. I couldn’t be happier with the work Tart has done for my brand.

Erin Jeanne McDowell

NYT Bestselling Cookbook Author


From 50+ applicants, Isabella stood out as having the most creative vision and experience with unique branding for small businesses. They took the time to understand my company's goals and crafted a brand identity that was completely original and intentional. For individuals and companies needing help communicating and connecting with customers though a strong brand identity, I can’t recommend Tart enough.

Lauren Popish

Founder, The Wave Podcasting


Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.

isabella giancarlo

Founder & Creative Director

isabella ^(she/they) is a creative director with a decade of experience in branding & communications for clients big (Hoegaarden Beer, Facebook, & Hilton Hotels) and small (artists & entrepreneurs).

With a background in start-ups and as a founder themself, isabella intimately understands the importance of crafting a strong brand with a distinct point-of-view.

isabella’s work has been featured in Fast Company, Vogue, Forbes, Buzzfeed, Paper Magazine, Dazed, WWD, Refinery29, among others. They have been invited to speak about their work at Brown University, Urban Outfitters, and the Decoded Fashion Conference.

info@tartnyc.com