Mark


About

Tart partners with entrepreneurs to help them find their flavor. We join forces with imaginative world builders who are unafraid to get a little weird.  We’re driven by curiosity & a firm belief that there is strength in the expressive, zesty & unconventional. Because flavorful = memorable.



Capabilities

Branding & Identity
Brand Strategy
Creative Direction
Website Design & Development
Art & Campaign Direction
Print & Digital



Values

Sour Power
Strength in the expressive, zesty & unconventional

We encourage clients to embrace their eccentricities as brand differentiators. As designers, we use this as the foundation for compelling creative.


Taste Test
A “lead with curiosity” approach

Approaching work and connecting with clients the same way you’d approach a ten course tasting menu: with openness, curiosity, and the spirit of sharing.


Get Juicy
Get personal & go deep

We dig deep with clients to discover and communicate their “flavor.” Once we get a taste, we transform this into creative that amplifies their singular point-of-view.



Kind Words

“Tart exceeded our expectations in every way—I felt as though they were seeing what I was sometimes unable to articulate. Endlessly creative, yet equally sensible in their approach, Isabella’s work on our brand truly moved me on many occasions.”

Nina Endrst

Founder, The SoulUnity & How to Be Human Podcast


“Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! They asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, their creativity and knowledge made the process incredibly easy, satisfying, and fun. I couldn’t be happier with the work Tart has done for my brand.”

Erin Jeanne McDowell

NYT Bestselling Cookbook Author


“From 50+ applicants, Isabella stood out as having the most creative vision and experience with unique branding for small businesses. They took the time to understand my company's goals and crafted a brand identity that was completely original and intentional. For individuals and companies needing help communicating and connecting with customers though a strong brand identity, I can’t recommend Tart enough.”

Lauren Popish

Founder, The Wave Podcasting


“Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.”

Al Culliton

Writer & Cocktail Historian



isabella giancarlo

Founder & Creative Director

isabella (she/they) is a creative director with a decade of experience in branding & communications for clients big (Hoegaarden Beer, Facebook, & Hilton Hotels) and small (artists & entrepreneurs).

With a background in start-ups and as a founder themself, isabella intimately understands the importance of crafting a strong brand with a distinct point-of-view.

isabella’s work has been featured in Fast Company, Vogue, Forbes, Buzzfeed, Paper Magazine, Dazed, WWD, Refinery29, among others. They have been invited to speak about their work at Brown University, Urban Outfitters, and the Decoded Fashion Conference.