Mission
Tart partners with entrepreneurs to help them find their flavor. We join forces with imaginative world builders who are unafraid to get a little weird. We’re driven by curiosity & a firm belief that there is strength in the expressive, zesty & unconventional. Because flavorful = memorable.
Capabilities
Branding & Identity
Brand Strategy
Creative Direction
Website Design & Development
Art & Campaign Direction
Print & Digital
Brand Strategy
Creative Direction
Website Design & Development
Art & Campaign Direction
Print & Digital
Values
Sour Power
We encourage clients to embrace their eccentricities as brand differentiators. As designers, we use this as the foundation for compelling creative.
Memorable ✽ Flavorful ✽ Unrestrained ✽ Proud to pack a punch
Taste Test
Approaching work and connecting with clients the same way we ‘d begin a ten course tasting menu: with openness, curiosity, and the spirit of sharing.
Inquisitive ✽ Open ✽ Generous ✽ Creatively Elastic
Get Juicy
We dig deep with clients to discover and communicate their “flavor.” Once we get a taste, we transform this into creative that amplifies their singular point-of-view.
Individualized ✽ Intentional ✽ Informed
Strength in the expressive, zesty & unconventional
We encourage clients to embrace their eccentricities as brand differentiators. As designers, we use this as the foundation for compelling creative.
Memorable ✽ Flavorful ✽ Unrestrained ✽ Proud to pack a punch
Taste Test
A “lead with curiosity” philosophy
Approaching work and connecting with clients the same way we ‘d begin a ten course tasting menu: with openness, curiosity, and the spirit of sharing.
Inquisitive ✽ Open ✽ Generous ✽ Creatively Elastic
Get Juicy
Get personal & go deep
We dig deep with clients to discover and communicate their “flavor.” Once we get a taste, we transform this into creative that amplifies their singular point-of-view.
Individualized ✽ Intentional ✽ Informed
Kind Words
“Tart exceeded our expectations in every way—I felt as though they were seeing what I was sometimes unable to articulate. Endlessly creative, yet equally sensible in their approach, Isabella’s work on our brand
truly moved me on many occasions.”
“Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! They asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, their creativity and knowledge made the process incredibly easy, satisfying, and fun. I couldn’t be happier with the work Tart has done for my brand.”
“From 50+ applicants, Isabella stood out as having the most creative vision and experience with unique branding for small businesses. They took the time to understand my company's goals and crafted a brand identity that was completely original and intentional. For individuals and companies needing help communicating and connecting with customers though a strong brand identity, I can’t recommend Tart enough.”
“Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.”
Nina Endrst
Founder, The SoulUnity & How to Be Human Podcast
“Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! They asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, their creativity and knowledge made the process incredibly easy, satisfying, and fun. I couldn’t be happier with the work Tart has done for my brand.”
Erin Jeanne McDowell
NYT Bestselling Cookbook Author
“From 50+ applicants, Isabella stood out as having the most creative vision and experience with unique branding for small businesses. They took the time to understand my company's goals and crafted a brand identity that was completely original and intentional. For individuals and companies needing help communicating and connecting with customers though a strong brand identity, I can’t recommend Tart enough.”
Lauren Popish
Founder, The Wave Podcasting
“Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.”
Al Culliton
Writer & Cocktail Historian
Vision
Tart
sees a world of flavorful entrepreneurs. When we come to the table with
equal parts self-knowledge and self-expression, we can cultivate a
culture where curiosity thrives, weird is welcome, and we abandon the
“one-size-fits-all” approach to business and life.
isabella giancarlo
Founder & Creative Directorisabella (she/they) is a creative director with a decade of experience in branding & communications for clients big (Hoegaarden Beer, Facebook, & Hilton Hotels) and small (artists & entrepreneurs).
With a background in start-ups and as a founder themself, isabella intimately understands the importance of crafting a strong brand with a distinct point-of-view.
isabella’s work has been featured in Fast Company, Vogue, Forbes, Buzzfeed, Paper Magazine, Dazed, WWD, Refinery29, among others. They have been invited to speak about their work at Brown University, Urban Outfitters, and the Decoded Fashion Conference.
Jobs
send your portfolio to jobs [at] tartnyc.com