Tart is a branding & creative studio based in New York City specializing in the expressive, unexpected & downright fun.
Capabilities
Branding & Identity
Brand Strategy
Creative Direction
Art & Campaign Direction
Packaging Design
Product Photography
Websites
Print & Digital
Brand Strategy
Creative Direction
Art & Campaign Direction
Packaging Design
Product Photography
Websites
Print & Digital
Kind Words
Isabella + Tart completely exceeded my expectations. Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! She asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, her creativity and knowledge made the process incredibly easy, satisfying, and fun. I couldn’t be happier with the work Tart has done for my brand & I can’t recommend Isabella strongly enough!
Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.
Erin Jeanne McDowell
NYT Bestselling Cookbook AuthorIsabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.
Al Culliton
Writer & Cocktail HistorianFrom 50+ applicants, Isabella stood out as having the most creative vision and direct experience with unique branding for small businesses. They took the time to understand my company's goals and crafted a brand identity that was completely original and intentional. For individuals and companies needing help communicating and connecting with customers though a strong brand identity, I can’t recommend Tart enough.
Lauren Popish
Founder, The Wave Podcasting
isabella giancarlo
Founder & Creative Directorisabella(she/they) is a multi-disciplinary designer & creative director with 9+ years experience in branding & identity with clients big (such as Hoegaarden Beer, Facebook & Hilton Hotels) and small (founders with a brilliant idea).
With experience at e-commerce start-ups and as a founder themself, isabella understands the unique challenges of small businesses and the importance of crafting a strong brand with a confident point-of-view.
isabella’s work has been featured in Fast Company, Vogue, Forbes, Buzzfeed, Paper Magazine, Dazed, WWD, Refinery29, among others. They have been invited to speak about their work at Brown University, Urban Outfitters and the Decoded Fashion Conference.