Tart is a branding & creative studio based in New York City specializing in the expressive, unexpected & downright fun.


Branding & Identity
Brand Strategy
Creative Direction
Art & Campaign Direction
Packaging Design
Product Photography
Print & Digital

Kind Words

Isabella exceeded our expectations in every way, I felt as though she was seeing what I was sometimes unable to articulate. She is endlessly creative and equally sensible in her approach, which is no small task. She was organized, professional and her work on our brand truly moved me on many occasions. I am forever grateful for her and the incredible work she has done for TSU.

Nina Endrst

Founder, The SoulUnity

Isabella + Tart completely exceeded my expectations. Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! She asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, her creativity and knowledge made the process incredibly easy, satisfying, and fun. I couldn’t be happier with the work Tart has done for my brand & I can’t recommend Isabella strongly enough!

Erin Jeanne McDowell

NYT Bestselling Cookbook Author

From 50+ applicants, Isabella stood out as having the most creative vision and direct experience with unique branding for small businesses. They took the time to understand my company's goals and crafted a brand identity that was completely original and intentional. For individuals and companies needing help communicating and connecting with customers though a strong brand identity, I can’t recommend Tart enough.

Lauren Popish

Founder, The Wave Podcasting

Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (& answering) insightful questions.

Al Culliton

Writer & Cocktail Historian

isabella giancarlo

Founder & Creative Director

isabella(she/they) is a multi-disciplinary designer & creative director with 9+ years experience in branding & identity with clients big (such as Hoegaarden Beer, Facebook & Hilton Hotels) and small (founders with a brilliant idea).

With experience at e-commerce start-ups and as a founder themself, isabella understands the unique challenges of small businesses and the importance of crafting a strong brand with a confident point-of-view.

isabella’s work has been featured in Fast Company, Vogue, Forbes, Buzzfeed, Paper Magazine, Dazed, WWD, Refinery29, among others. They have been invited to speak about their work at Brown University, Urban Outfitters and the Decoded Fashion Conference.

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