Mission

TART partners with entrepreneurs and creatives of all stripes to help them find their flavor. We’re drawn to folks building brands with purpose and personality—who aren’t afraid to get a little weird. Our approach is driven by curiosity and a firm belief that there is strength in the expressive, zesty and unconventional. Because flavorful = memorable.

✶ Sour Power: Strength in the zesty & expressive

We encourage clients to embrace their eccentricities as brand differentiators. As designers, we use this as the foundation for compelling creative.

✶ Taste Test: A lead with curiosity* philosophy

Approaching client collaboration and creative the same way we’d begin a ten course tasting menu: with openness, curiosity and the spirit of sharing.

✶ Get Juicy: Get personal & go deep

We dig deep with clients to discover and communicate their “flavor.” Once we get a taste, we transform this into creative that amplifies their singular point-of-view.

Website Design & Dev
Print & Digital Design

Packaging Design

We offer a few ways to dive in—whether you're building from scratch, reimagining, or just need a push to get out there.

✷ Branding & Identity

Your all-in-one identity toolkit, designed to help you launch—or re-launch—with clarity and confidence. We’ll co-create a distinctive visual system ​(logo, type, color, and more) that speaks to who you are and guidelines to help you and your team carry it forward.

Timeline: 4–6 weeks

✷ Branding & Website

Everything in the Branding & Identity package, plus a custom  website to match. Designed from scratch, fully responsive, and infused with your brand’s essence—this is your digital homebase, built to grow with you.

Timeline: 8–12 weeks

⇢ Naming

⇢ Campaign Design

⇢ Custom Illustration
⇢ Packaging Design
⇢ Email Newsletter Design

⇢ Podcast Identity Design

⇢ Motion & Animation

⇢ Social Brand Design
⇢ Print & Swag Design
⇢ Ongoing Brand Stewardship

⇢ Ongoing Web Maintenance

Something else in mind? We love unusual. Let’s talk.

Approach

A discovery-driven journey, our approach is hands-on and collaborative. Weekly check-ins focus on refining and bringing to life each brand’s essence. Here’s a peek at how it all unfolds:

1.   Exploring Your Core

We start with a thoughtful Brand Visioning Questionnaire and a 1:1 session to dig into your goals, quirks, and voice. This sets the tone—and the strategy—for everything that follows.

2.   Refining Your Flavor

This is where we play. We explore creative directions and refine toward a final identity that feels like you—amped up and crystal clear.

3.   Setting the Table

Your identity comes together in full. We finalize your logo, color and type systems, and website, assembling a flexible toolkit that’s ready for use across every touchpoint.

4.   Serving Up Flavor

We hand off final assets with care and walk you through how to use them. From brand books to websites, you’ll leave ready to show up fully in your work and share it with the world.

Studio Model

TART is intentionally small and built to flex. We collaborate with a constellation of trusted creatives—developers, illustrators, writers, and strategists—brought in to suit the shape of each project.

Founder & Principal

With over a decade of expertise in branding & communications, isabella giancarlo (they/them) has worked with clients big (Apple, Facebook, Hoegaarden Beer & Hilton Hotels) and small (artists & entrepreneurs). Informed by both agency experience and as a founder themself (co-founder of beauty brand, fluide), isabella intimately understands the power in a sharp brand with a punchy point-of-view.

They have been featured in Forbes, Glamour UK, Vogue, Fast Co, Teen Vogue, Allure, Dazed Beauty, Paper, Brown Alumni Mag, The New Yorker, USA Today, Office Magazine, and Sandy Skees’s Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change, among others. They have been invited to speak about their work at Brown University, Shopify, Urban Outfitters, and the American Institute of Graphic Arts (AIGA).

“Isabella’s unique energy and perspective kept me moving forward, even when I was at a loss of what should come next! They asked smart questions that enabled me to hone in on my brand in a way I haven’t been able to achieve on my own. Above all else, their creativity and knowledge made the process incredibly easy, satisfying, and fun.”

⇢ Erin McDowell

NYT Bestselling Cookbook Author

“Isabella has a brilliant, intuitive and efficient working style. I was very impressed by their ability to understand my aesthetic and what I wanted for my brand, then seamlessly inhabit that aesthetic. Isabella isn't just an exceptional graphic artist, but a true designer. They helped me to understand my own product more fully by asking (and answering) insightful questions.”

⇢ Al Culliton

Writer & Cocktail Historian

“The resulting brand has been transformative, elevating our website and communications to reflect the impact and spirit of our non-profit’s work. Isabella was a true partner in the process and their clear communication and collaborative approach made the entire process seamless and enjoyable.”

⇢ Mariana Cohen

Co-Founder & Deputy Director, Vital CxNs

Introduce yourself and share your project goals, budget, and ideal timeline here.