Vital CxNs
2024
Brand Evolution
Website
Website
Vital CxNs is a non-profit redesigning systems of care by centering community-led solutions. Based in Boston, they connect community leaders, health systems, public agencies, and funders to drive structural change grounded in local leadership and collaboration.
Our partnership focused on building a website that could meet the depth and ambition of their work: highlighting their Community-Led Systems Change Model, lifting up initiatives and pathways for engagement, and establishing Vital CxNs as a bold, credible leader in the health equity space.
Alongside the website, we expanded their visual identity — evolving the original color palette for greater flexibility, developing a cast of bespoke illustrations and brand patterns, and introducing a new typography system that balances accessibility with boldness. The updated system had to move fluidly between institutional audiences and grassroots communities without losing clarity or warmth.
The result is a website and brand presence that feels polished, inviting, and ready to grow — a platform that honors the radical work Vital CxNs is leading, and opens the door for even greater impact.
Alongside the website, we expanded their visual identity — evolving the original color palette for greater flexibility, developing a cast of bespoke illustrations and brand patterns, and introducing a new typography system that balances accessibility with boldness. The updated system had to move fluidly between institutional audiences and grassroots communities without losing clarity or warmth.
The result is a website and brand presence that feels polished, inviting, and ready to grow — a platform that honors the radical work Vital CxNs is leading, and opens the door for even greater impact.
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“Working with Isabella was a true pleasure! As a nonprofit, we struggle to find inspiring brand examples, but Isabella expertly guided us...
The resulting brand has been transformative, elevating our website and communications to reflect the impact and spirit of our work.
Their clear communication and collaborative approach made the process seamless and enjoyable. I wouldn't hesitate to recommend them to anyone!"
— Mariana Cohen, Co-Founder, Vital CxNs
⊹₊⟡⋆
The resulting brand has been transformative, elevating our website and communications to reflect the impact and spirit of our work.
Their clear communication and collaborative approach made the process seamless and enjoyable. I wouldn't hesitate to recommend them to anyone!"
— Mariana Cohen, Co-Founder, Vital CxNs
⊹₊⟡⋆
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Tooth & Nail *fresh*
Julia Gartland
Little Miss Sun Sign
Nivi Shaham
Anyhow Studio
Vital CxNs *coming soon*
Julia Gartland
Little Miss Sun Sign
Nivi Shaham
Anyhow Studio
Vital CxNs *coming soon*